Make Sure You’re Using These Top KPIs for Your Digital Campaigns

Abby Riley
Abby Riley in Marketing

Written by Abby Riley

Our digital marketing team dishes out the 5 fundamental KPIs to monitor when measuring the performance of a digital ad campaign. Are you missing these KPIs on your company’s performance reports?

KPIs; Key Performance Indicators; impressions, metrics

‘Key Performance Indicators (KPIs)’ expose the overall health of your digital campaign. As shown in the name, they indicate, through key quantifiable measurements, how your campaign is performing. Which measurements you choose to evaluate success depends on your company’s goals, and with over a hundred to choose from. Regardless, KPIs are vital in understanding whether your company’s goals are being met and where improvements are needed in your online marketing.

But, which KPIs are indisputably necessary when creating a digital marketing campaign? The marketing experts at Fahrenheit Marketing can fill you in on the necessary types to check off when revving up a campaign.

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1 | CLICKS

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What it’s saying: “Okay, you’ve got my attention”

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This key performance indicator tells you how many viewers clicked your ad. Clicks measure progress and whether your digital advertisement is piquing viewers’ interest. Additionally, if you’re having difficulties gaining clicks, perhaps look at how you are pitching your content.

Are you following the three C’s for your advertisement’s copy and design? Clarity, Conciseness, and Cleverness? If your content is not the problem, shift your focus to the target audience and see what can be adjusted.

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2 | CLICK THROUGH RATES (CTR)

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The number of clicks divided by the number of searches (impressions)

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This KPI is related to “clicks,” but it provides a percentage in the difference between the number of clicks your advertisement received through SERP (search engine results page) and the number of searches.

Your click-through rate will be optimized if you focus on being clear, concise, and clever when creating your ad copy and design.

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3 | CONVERSIONS

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What it’s saying: “I’m interested in taking this relationship to the next level.”

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You’ve won over the individual’s attention, and it appears your landing page had enough quality information for the consumer to take the next step in connecting with your product or service. The individual has converted the relationship into something greater than a clicker. He or she is searching for other ways to interact with your product and possibly make a purchase. Congrats! You’ve furthered the connection with the consumer!

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4 | BOUNCE RATES

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What it’s saying: “Eh, I don’t think this  page is providing exactly what I’m looking for”

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Bounce rate indicates the number of visitors who visited and quickly left your landing page. This abrupt exit may be due to the page’s lack of relevant information to the consumer, slow page loading, or the web design might be messy, confusing, or unappealing.

Make sure any product information on your website is thorough, informative, and organized. If it’s not your content that is driving consumers away, check the loading speed of your website through a website speed test, or consider tweaking your web design to be more user-friendly. All these features enhance the stickiness of your website, or the website’s ability to keep visitors on your website.

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5 | COST PER CLICK (CPC)

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Cost of advertisement per campaign divided by the number of clicks

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The cost per click is a key performance indicator that, well, measures your cost per click. (Don’t you love how marketers make these terms so simple?) The “click” indicates a consumer has clicked or interacted with your PPC (Pay-Per-Click) ad. The cost per click can vary depending on the demand of keywords in the digital market, but your cost will either be below or equal to your highest bid on advertising platforms.  

The amount spent per click is fundamental (as well as conversions) in the success of your digital marketing strategy, as it will determine your return on investment; therefore, it’s wise to monitor your CPC to know whether PPC ads are cost effective and furthering your company’s strategic goals.

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When it comes to digital marketing and web design and development, Fahrenheit Marketing is your one-stop-shop. We know what it takes to make your brand succeed, and we would love to share our expertise with you to expand your digital presence. Say hello to our team and let us assess your brand’s needs, and we’ll take care of the rest.