Safe Harbor has a system that communicates their brand values. Their brand and site are consistent with their message which is now standardized throughout their family of companies.
The pharma industry is teeming with competition. Large and small, companies around the world seek to establish their brand in a quest to convince the medical community that their drugs are the answer to the next big challenge.
The content is broken up into readable sections. Throughout the website, the Safe Harbor symbol is used as an accent to tie in the brand. The patterns are used to mimic the S in the logo and water. We present Safe Harbor as trustworthy by clearly stating information and their goals.
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