Overview

McCar has been a home-grown, full-service trucking and construction supply company since 2008. It is based in the Austin area, in the heart of Texas. McCar supplies those in the construction, development, engineering, and architecture communities with high-quality materials from the rich American landscape.

Diagnosis

McCar has been growing exponentially through the years and with large government contracts in place, it was imperative that the company offered its prospect clients a modern, feature rich website to meet the demands and expectations of its target clients.

What they needed

Our goal was to create a modern-looking website that clearly introduces the services, tells the brand story of Mccar, provides contact information to the public, and includes a career section for people to apply for jobs. McCar requested us to bring the Austin City vibe into the design.

Website Design
Content Strategy
Development

Design Concept

Our direction was to conceive something creative, fun and "Austin" like. McCar was not interested in the stuffy, corporate look and feel that is common place in the industry. Fahrenheit's color selections as well as the overall execution in the development phase brought McCar to the forefront of construction in the greater Austin area.

General Design

A bold design approach, no doubt, is complimented by smooth transitions and animations, ensuring the attention of the viewer with every click. Not blending in was a must and the new McCar website is anything but ordinary. Definitely a user experience that will stand out from the crowd.

Results

With its new website design, McCar shows the industry that it is certainly up with the times and the message is clear: don’t expect the ordinary. The McCar experience begins on the website and continues long after a site has been delivered. Continued support and partnership from a company that understands its users and is not afraid of innovation.

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