A slow-loading website isn’t just unpleasant to sit through, it can usually significantly harm your site traffic numbers and also your site ranking on search engines. After all, a speedy web page can increase user engagement and retention. A website can be slowed down by everything from large image sizes to outdated code, so here are a few thing you can do to improve your page load time.
Measure Your Page’s Load Speed
Before you dive into completely reworking your web page, use a measuring tool to see what elements on your web page are slowing things down in particular. Websites like Pingdom and GTmetrix can determine the number of elements on a page and measure how long they take to load.
Get Rid of Unnecessary Elements
Each element on your web page should be serving the main purpose of your site. Examine each element on the page and think about its significance. Get rid of any extraneous videos, photos, widgets, and code that doesn’t contribute to achieving your sales goals.
Huge photos can add a lot of time onto your page load time, so you’ll want to compress them, which shrinks the image file size without sacrificing web image quality. Google has a Page Speed plugin that can help you compress images on your website. Replace the hi-res photos with compressed ones for a speedy load time.
Try a Content Development Network
A CDN can speed up your website load time by decreasing the distance between a user’s servers and your servers. A CDN has several servers all placed in special geographic locations to decrease the physical distance between either person’s servers. This is a good option for larger companies since they can be a bit pricey.