Is it ethical to market a medical practice?
Yes, when done correctly. Ethical medical marketing focuses on educating patients and providing helpful information, not on making exaggerated claims or pressuring consumers. Our approach is centered on building trust and helping patients find the quality care they need.
How does HIPAA affect digital marketing?
HIPAA governs how patient information is handled. In marketing, this means ensuring all tools (like contact forms or analytics software) are configured correctly to protect patient privacy. It also means we never use protected health information (PHI) in testimonials or marketing materials without explicit, documented consent. We are well-versed in these requirements.
How do you measure the success of a marketing campaign for a medical practice?
We measure success with the metrics that matter most to your practice: an increase in new patient phone calls, online appointment requests, and overall patient volume. We use call tracking and analytics to tie our marketing efforts directly to your bottom line, providing clear, transparent reports on your ROI.