The goal of your website is to convert visitors into paying customers, and we can get you there. Just like your business, we know your web presence must be defined by the user experience — producing a compelling, accessible interaction where everyone benefits. When devising a strategy for design, we keep 7 basic elements in mind as we start to sketch:
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AccessibilityResponsive design for great user experience across multiple devices and browsers
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ContentCompelling headlines, subheads, graphics and call-outs to reinforce key messaging
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UsabilityConsistent, user-friendly navigation and button interface
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AppearanceFresh fonts, graphics and color palette, tailored to your company’s target demographic
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StructureFixed, proportional or fluid layouts to accommodate static or dynamic designs
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AudienceTailoring design to the target user expectations and aesthetic sensibilities
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SEOBest practices in code translate well into a visible, accessible and marketable website
Planning for your success
It’s one thing to make it pretty — but a pretty website isn’t enough. We conduct extensive research and planning to optimize the site’s design for your company’s target audience, right down to the colors we use. For example, if you are targeting an older audience, larger fonts, simple graphics and ease-of-use are some of the design cues we would incorporate. A flashy website with constantly moving objects confuses users who are trying to gather information about you and your business quickly.
Early in the process, we gain insight into your targeted audience and put together a website that will give them what they want. We are keenly aware that the time, money and effort you pour into your business is a huge investment, and we honor the fact that the website is ultimately yours, not ours. We don’t waste time coming up with design comps that are nowhere near what you want, because the initial consultation will give us a clear road map for what you are looking for.