Site Factors that Increase Conversions for Doctors

Fahrenheit Marketing in Design

Many doctors have websites that get loads of traffic, but their phones just aren’t ringing. Most of the time, this isn’t because they’re not good enough doctors or they’re getting the wrong kind of traffic to their site. Their phones aren’t ringing because their sites aren’t converting visitors into patients.

Here are the three most important changes you can make to your site to boost conversions:

  1. Having photos of people on your website. Ever visited a website that doesn’t have any people in the pictures? It’s off putting and a little eerie. Have photos of people who look like your target patient, and have a picture of yourself in at least one place on your website. Your patients would feel more comfortable if they know what you look like before they meet you.
  2. Prove your credentials. Choosing a doctor can be a nerve wracking process for many patients. Patients want to know if you really have the necessary skills to be their doctor, so provide them with that information. Make sure your website tells users where you went to medical school, what certifications you have, any additional training you’ve pursued, what associations you’re a member of and any other accomplishment that makes you proud.
  3. Include a call to action in your website’s content. Sometimes visitors don’t convert into patients because they just don’t know what the next step is. Make it obvious what you want them to do next, and your conversions will increase. On that note, make your phone number easy to find — this means including a contact page and having your phone number at the top of every page.

At Fahrenheit Marketing, we know that all of the traffic in the world doesn’t mean anything if your website can’t convert those visitors into patients, so we provide conversion-oriented online marketing services to our clients. To learn how Fahrenheit Marketing can help you turn the visitors to your website into clients, contact us today.