Google recently announced some new Adwords policy changes set to take effect on May 17th that address privacy and personal information concerns. The new rules are an attempt to curb unscrupulous advertisers and sites that collect sensitive information through an unsecured connection. The new additions are: – Making the privacy policy easier to access: A … Continued
A new study shows that ranking first for a keyword nets an average of 36.4 percent of organic clicks but ranking second nets just 12.5 percent, emphasizing the importance of a number one ranking. Before we examine the data closer, one important note is that the study did not include PPC clicks and thus the … Continued
MDPV is a chemical that has recently been outlawed in three states as a controlled substance. Is Google breaking the law by serving MDPV ads in those states?
At today’s Farsight 2011 conference, Google and Bing squared off as Google alleged that Bing was copying its results in order to improve the relevance of their own queries. In a heated discussion, Matt Cutts accused Bing of using their toolbar data from Google queries as a model for their own results. Essentially he was … Continued