Do you want to know how to convert your casual visitors into signed contracts? Online marketing has so many dimensions that it’s hard to contemplate how it all works together, especially when there are thousands of marketing agencies offering different packages. Patience is a virtue, and flexibility is needed—when you are engaging with the online marketing world. It takes time to see quantifiable results, and it takes flexibility to abide by the laws of Google. Below is a complete marketing case that every lawyer needs for their law firm.
Reports Aren’t Just for the Courtroom
Lawyers like yourself need to see details and progress. So with any marketing package you choose to purchase make sure the marketing agency is offering some sort of analytic report showing the rate of change over the course of months in which you started the contract. The details include knowing how many daily users visit your website, average position on search engines, number of clicks on your pages, and the type of leads. Legal experts will closely analyze individual cases in order to help determine the best course of legal action. Marketing agencies will closely analyze reports to help determine the best direction for conversions and leads.
Argue the Case through Articles
You are an expert in your industry. You know the laws and how to win cases. There is so much to say about the types of cases that lawyers are involved in, and the areas you serve prove to be interesting content that should definitely be shared with the public. The general public lacks knowledge on the areas a lawyer can help with. This is where a good marketing agency will come into effect, they will create “shareable” content to distribute to your social media profiles, national and local news sites, and industry related journalists. In turn driving interest in your services through online traffic to your website, where the user can read your bio and contact you immediately for help with a case!
Defend your legal voice 24/7
Some marketing agencies offer 24/7 phone tracking and chat services. Specialized industry trained agents are ready to answer any questions from current clients to future prospects. This high quality service provides that extra insight you need in order to better communicate with your clients and solve problems that arise during a big case.
A thousand promises will not bring you clients. What does, however, is a lot of hard work and a bit of patience. Fahrenheit Marketing has partnered with clients across the globe to offer tangible, quantifiable and future-proof strategies that will further enhance your web presence, provide your clients with great information and improve your chances of converting casual visitors into signed contracts.