In the pre-digital period, marketing mainly consisted of traditional media channels such as print, radio and television advertising. However, in this present day and age, the world as we know it has undergone a significant shift and marketing has now become digital marketing.
While many companies try and handle digital marketing aspects on their own, it can become overwhelming. While you could also hire an online marketing consultant, they may have limited expertise in certain areas.
The right digital marketing firm can not only handle all of your digital marketing campaign needs, but it can also help you with managing your budget more effectively, grow your business, and gain new perspectives.
Here, we’ll talk about some things to consider if you’re looking to find the best digital marketing agency in Austin.
Why Digital Marketing?
Before diving into what you should be looking for in a digital marketing firm in Austin, let’s start by talking about why you should be utilizing digital marketing in the first place. Below are four key reasons that make digital marketing a must in this current technologically-advanced world.
1. Most of the world is online
According to the Pew Research Center, over 81% of Americans mentioned that they go online daily. While young adults are the ones that are the most connected, there’s also a growing share of older individuals hopping online. Even if you’re just focusing on digital marketing in Austin, you’ll be reaching a sizable slice of the pie.
2. Reach your target audience
Traditional media is great at reaching a mass audience, but digital marketing is where you can target the exact customer profile you’d like. It’s also much cheaper, and you’ll be wasting less time.
Need to make tweaks to your campaign? No worries, it’s easy to do so with digital marketing. All you’ve got to do is make a few clicks, and you’re good to go.
4. Track ROI
Unlike traditional forms of media, you’ll be able to track and measure conversions easily. From the data, it’s easy to figure out what’s going well and what you need to do to optimize your efforts.
Choosing the Best Digital Marketing Agency
Choosing the best digital marketing agency in Austin isn’t just about looking at the online marketing services they offer. While it’s vital that they’re able to handle all of your digital marketing campaign needs from inbound marketing to outbound marketing, there are a few more factors to consider.
The agency’s expertise
Whether the agency markets themselves as an internet marketing company or claims that they’re the best digital marketing agency in Austin, it doesn’t mean much if they don’t have the expertise you’re looking for.
Take a look at the services that they offer, sift through their clients and read through testimonials. It’s also a good idea to check out their online presence and the marketing collaterals they’ve got on their website.
Company culture is key
Even if the digital marketing agency offers the services you’re looking for; company culture is also key. It’s crucial that you’re working with a company that’s invested in what you want and will craft a unique solution for your company.
Take time to understand their process
No two digital marketing firms in Austin work the same, so you’d want to take the time to understand their process. Reach out to them, understand how they work with their clients, and how they deliver results.
The internet marketing agency that you choose to go for should follow a process similar to the following:
- Discover – Have an understanding of your company’s products and services, along with the problem you’re facing.
- Delve – Dive deeper into the core of the business and immerse themselves in your company’s brand.
- Define – Create strategies that will help with problems or KPIs initially discussed.
- Deliver – Track, manage and deliver campaigns or projects that were discussed.
- Optimize – Continually adjust campaigns to help with maximizing impact and ROI.
Since you’re going to be investing in a digital marketing agency, you’ve got the right to want transparency with the agency that you’re working with. Establish reporting and communication and make sure you’re in agreement about point(s) of contact, how often you’ll speak with each other and at what point you’ll see results.
Listen to their suggestions
After you’ve done your research and believe that you’ve nailed down a specific digital marketing agency, see if they’re able to craft a pitch for the problem you’re facing before deciding to hire them.
From the pitch that they’ve come up with, there are a few things you can consider:
– Does the creative approach work with your brand?
– Do you believe that the solution is feasible?
– Do they have the experience to deliver on their plan?
– Are they transparent about the costs and overall budget?
Getting Started With a Digital Marketing Agency
When it comes down to it, it’s not just about the money; it’s about picking a digital marketing agency that will listen to your needs, have your best interests at heart and be able to deliver results.
Fahrenheit Marketing is a digital marketing agency in Austin, Texas, and we have the tools and experience necessary to implement your digital marketing strategy. We love what we do with a passion, and will craft a tailored solution to help drive success for your business.
Contact us today to discuss your digital marketing needs or to schedule a meeting.