How many times have you done a Google search for a product or service, clicked on the website’s link and left without navigating the website or checking out any of its links? What were the reasons you left? Maybe the website had an overload of advertisements and pop-ups, or maybe you just couldn’t figure out … Continued
About Pay-Per-Click PPC, also known as Pay-Per-Click, is an online advertising model. It works like this: a business will put up an ad on a website. Every time a reader clicks on the ad, the business will get charged a set fee. Essentially, the business is getting advertising exposure to, but is only paying for … Continued
Fresh, relevant content is crucial in the SEO world. Without new content on your website, you will inevitably fall in the PageRank score that Google uses for its top search results pages. This is partially why having a well-maintained company blog works for many businesses. However, make sure whoever is charged with the responsibility of … Continued
What is Responsive Design? Web pages that have responsive design elements can be re-sized (sometimes to fit on a tablet or phone) and will rearrange the integral parts of the webpage so they’ll still fit neatly on the screen. You can see that responsive design is much what it sounds like- the design elements will … Continued
When social media first started becoming a trend beyond eighth grade girls building their “top eight,” it still seemed as though it was just a way for individuals to communicate with loved ones. While that assumption proved true back in 2007, businesses have made an online presence so strong on social media platforms that it … Continued
Search engine optimization (SEO) works through an algorithm of factors that Google formulated, called PageRank, which ultimately affects your blog’s rank on the search engine’s results pages. Knowing which factors are considered most, and how they can positively (and negatively) affect your blog’s rank is critical to any SEO campaign. So, what are the factors? … Continued
The SEO world has been set abuzz once again with Google’s latest algorithm update, titled Hummingbird. So what do you need to know about it? First off, Google has already made it clear that it is trying to create the best user experience possible by trying to sift through search queries that range from useless … Continued
If your brand has already achieved some visibility in the social media world, it’s time to learn what you can do to not only continue successes, but also to maintain attention of your targeted publics on these channels. While social media is a solid resource for sharing news quickly and efficiently, it’s also important to … Continued
The latest Top 100 Brands study was recently published, revealing some surprising results. Followed closely by the industry, Interbrand Corp conducts this annual study to determine the world’s most valuable brands by measuring financial earnings and a brand’s ability to make consumers buy. After 13 years at the top of the list, Apple, Inc. ousted … Continued
Whether you are a nonprofit organization, a four-year university or a new law firm, your company can benefit from a viral video. The advantages are endless, and it’s free publicity for you. These videos can change previous attitudes, generate sales, recruit volunteers or whatever your goal is for your company. So how do you do … Continued