The 10 articles in this week’s online marketing news roundup remind us where online marketing is headed in 2013 and what we left behind in 2012. Here’s what we’ve been chatting about in the office this week: 1. How to be a Spammer in 20 Simple Steps This article highlights the many ways that people … Continued
Texture is now an essential way to add depth to a Web design. It can guide the reader’s eyes and bring focus to key elements. At Fahrenheit Marketing, our expert Web designers like to use it for two main reasons: 1. Grab attention Texture can separate content from the rest of the site and draw … Continued
At Fahrenheit Marketing we don’t just write any content, but we write content that Google and our clients’ customers love. Here are some tips we’ve learned on how to write content that search engines and humans will both enjoy: Don’t just tell readers what to do, tell them how to do it: As copywriter Bob … Continued
In this week’s Follow Friday series, we are sharing some of the top copywriters we follow and constantly learn from. 1. Drayton Bird @DraytonBird Drayton Bird has been lauded as the UK’s number one copywriter. His book, Commonsense Direct and Digital Marketing, has been the UK’s best seller on the subject every year since 1982. … Continued
We’ve shared before about the importance of A/B testing and given some testing tips. But if you feel like you are running out of ideas of what to test on your site, here are 13 different ways to do A/B testing that will help you convert clicks into customers. 1. Social Sharing You may have … Continued
Did you know that on average eight out of 10 people will read a headline, but only two out of 10 will read the rest of the article? This means copywriters must always strive to write the most attention-grabbing headlines possible. Here are five tips we’ve learned to write headlines that draw readers into our … Continued
As we look back on 2012, we wanted to highlight our most popular blog posts. It’s been an eventful year in online marketing, and our most read posts highlight some of 2012’s biggest happenings: 1. Privacy and Duck Duck Go Google’s personalized search results were in the news a lot this year. Our most popular … Continued
2012 was a big year for Fahrenheit Marketing—for one we started our online public relations service. To learn more about why we began a focus on online PR, we asked our Public Relations Specialist Julianne Coyne to tell us more about it. What is online PR? We use the term online PR to describe the … Continued
We hope you enjoyed our previous installment on the first steps we take to create websites that turn clicks into customers. In part two, you will hear from our talented Web designers, content writers and Web developers and their roles in website creation. Create the web design. Brian Y., Web Designer For our clients, we … Continued
How does Fahrenheit Marketing create a client’s website? In this two-part series, you can learn as members from our talented team share how we work together to make websites that are just what our clients were looking for. 1.Talk with clients about what they want. Garrett, Account Executive: We get to know our clients’ businesses … Continued