Bing has confirmed that they still look at the meta keywords tag when crawling sites but instead of using the information as a ranking signal, the search engine uses it as a way of detecting spam. The meta keywords tag dates back to the early days of search and it was meant to help engines … Continued
Recently SEOmoz.org conducted a research experiment in which they used Mirametrix eye-tracking equipment to gauge consumer engagement on the different aspects of Google Search Engine Ranking Pages (SERP). Eight different participants between the ages of 18-30 were shown SERPs for a total of 30 seconds. We’ll begin with SERP experiment number one titled “Local #1 – … Continued
In Fahrenheit’s latest video blog “A Click is Not a Client”, SEO Specialist Will Gallahue briefly runs though the Fahrenheit Marketing Search Engine Optimization philosophy. When evaluating the success of a website, there are many factors to consider beyond traffic volume. Many companies make the mistake of solely basing performance on consumer traffic and web … Continued
2011 has been one of tremendous growth for Google Chrome as its market share continually makes gains on browser giants such as Firefox and Internet Explorer. Under the assumption that these trends continue, StatCounter predicts that Chrome will become the second most used browser by this upcoming December. Google Chrome began the year with a … Continued
Facebook has become the medium of choice for brands looking to connect with consumers but businesses always had a hard time getting detailed metrics regarding pages and campaigns. This is going to change in the upcoming days as Facebook is set to release a new set of tools designed to improve the measurement of consumer … Continued
Facebook recently announced a multitude of changes to the website’s features and user interface including the brand new Facebook Timeline. In Fahrenheit Marketing’s newest video blog, Joseph Holguin takes us through Timeline which is shaping up to be one of the most exciting changes to Facebook since it was launched. This new feature puts your … Continued
In Fahrenheit Marketing’s latest video blog, “5 Tips for Optimizing Your Brand’s Twitter Page”, Joseph Holguin takes us through the process of 5 simple steps to making your twitter a bit more appealing to consumers and visible to search engines. Companies often leave out minor details in their social media profiles that can affect traffic … Continued
We here at Fahrenheit Marketing recently decided to start filming what we hope to be a continuing series of videos featuring our new social media strategist, Joseph Holguin. In today’s video Joseph shares five quick and easy tips that businesses can use to transform their Facebook page. Most businesses only include basic information, ignoring opportunities … Continued
It was recently estimated that Google+, the newest social network on the block, grew a whopping 30% between the 20th and 22nd of September. During this period, the social network finally moved away from their field trial and launched open beta meaning that anyone could join, eliminating the need for an invite to participate. In … Continued
ExactTarget recently released a report on the interactions that consumers have with brands through social media platforms like Facebook, Twitter, and email. According to this study, 51% of social media consumers felt that after liking a company, they expected to receive additional marketing messages from that company. On the other hand, 40% of these consumers … Continued