In late December Fahrenheit launched version 2.0 of our site. The new design took our old cluttered look and improved on it by focusing on core services and making it easier to navigate. Fast forward two and a half months and the current version of our site is completely different as a result of UX testing.
By now, you might have heard that CSS is a pretty big deal . Chances are your favorite site ditched tables in favor of Cascading Style Sheets years ago. In fact, without CSS, that website would be nothing but plain text, scattered images and ugly blue underlined links.
Since Google first announced and then implemented an algorithm change aimed at sites deemed to have low quality content, it’s become apparent that this is the most visible algorithm update in years. The goal of the update was to promote quality content by devaluing what Google perceived to be low quality derivative works and so … Continued
I noticed something unsettling today after search for the phrase “dentist in San Antonio” Take a look at the following picture and you’ll see what I mean. The top result for this term is a “phone service company.” I decided to take a closer look at this listing and found some things that should have … Continued
There’s a brand new saying in the SEO community and if it hasn’t been taken, Fahrenheit would like to trademark the following phrase … “you got farmed.”
Google announced that it has rolled out a new algorithm change directed at low quality content.
Google penalized Overstock.com for link building techniques that involved granting discounts for college students in exchange for discounts on merchandise.
In a new Google Webmaster video, Mat Cutts explains that the 100 link per page rule is no longer a suggested practice and sites with more than 100 links are able to be indexed just fine. However he cationed that sites should still pay close attention to links appearing on their pages.
One of the most difficult things for any marketing agency that focuses on SEO and SEM can be selling these services and showing their value to older generations
The newest way to report spam isn’t filling out a form on Google, its building a compelling story and pitching it to the media. I imagine that right now David Segal has hundreds of email in his inbox from frustrated SEO companies and PR professionals pitching him the newest JCPenney.