If you run a business, large or small, you’ve probably been advised to focus on your local SEO. But why is local SEO so important? How can you properly leverage it to improve your conversions and bottom line? It’s crucial to understand the similarities and differences between local SEO and traditional SEO so that you … Continued
Understanding the ECommerce Landscape ECommerce is not just a trend; it’s a fundamental part of our daily lives. eCommerce has revolutionized the way we shop: from the convenience of ordering household essentials from major online retailers to finding unique, custom products from small businesses’ social media stores. The advent of smartphones and the impact of … Continued
Performance Max is Google’s newest structure for advertising campaigns. It was introduced in November of 2021 and is set to replace Smart Shopping and Local Campaigns by September of 2022. Google describes Performance Max as “a new, goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.” … Continued
WordPress is one of the most powerful content management systems in the world, and it dominates the eCommerce market. According to Kinsta.com, WordPress powers about 43% of all the websites on the internet. Now, that is one impressive market share! Somehow, the numbers just keep on growing. WordPress has enjoyed exponential growth since its rudimentary beginnings in … Continued
what can shopify do for your business? Shopify is one of the most commonly used eCommerce platforms. 1.58 million websites use Shopify as their eCommerce solution for online selling. It allows owners the ability to sell online without guesswork or estimation. It allows designers the freedom to make their online presence match the atmosphere and … Continued
Life online is busy. Online businesses should be talking to their audiences, creating awareness, and staying front of mind to bolster their eCommerce efforts. Digital marketing helps them do just that, by prioritizing their customers and connecting with them in a genuine and honest way. While you don’t have to have the Best eCommerce Platform … Continued
What can social media do for your business? More than checking on your aunt, businesses need to know what tools are available to reach customers.
E-commerce platforms supercharge your business, and with a little customization are equally unique. Fahrenheit Marketing evaluates the top three options and encourages businesses to see how much can be done with the right help.
Before making your first post, take the time to ensure it aligns with your goals.
Often overlooked, meta descriptions are an important part of driving traffic to your web page. These brief descriptions, beneath a page title in search engine results, tell readers what they’ll find on your site, establishing your page as the solution they are seeking. While they do not contribute to page rankings, they are absolutely a … Continued