Skip to content

BigCommerce vs. Shopify

BigCommerce and Shopify are some of the hottest eCommerce platforms on the market. Millions of businesses leverage both platforms’ comprehensive suite of capabilities to create and manage their online stores. ECommerce is here to stay, and it’s crucial to understand the importance of eCommerce platforms for driving brand growth, online. When comparing BigCommerce and Shopify, … Continued

5 Reasons to Invest in a Shopify Theme in 2023

Here at Fahrenheit, we love Shopify for our eCommerce clients and web development initiatives. We value its seamless integrations with Google Ads, payment providers, blog support, and dependability. Shopify also offers thousands of themes for store owners and developers to choose from, and they have both free and premium options. Although free or prebuilt Shopify … Continued

5 PPC Trends to Follow in 2023

PPC: What’s the big deal? PPC or pay-per-click is how modern businesses advertise their products and services online through search engines like Google, Yahoo, and Bing. PPC has a unique pricing model, instead of paying for an ad placement on a search engine results page, like you would pay for a billboard placement along a … Continued

Pros and Cons of Low Code Development

As its name suggests, low-code development is a process of developing software or web applications requiring little-to-no coding knowledge. This practice is often carried out through low-code development platforms, typically cloud-based. With these platforms, users do very little manual coding but, instead, use intuitive interfaces with visual representations and drag-and-drop functions to create their products. … Continued

6 Reasons Personalized Content Boosts Your Brand

What is Personalized Content? Personalized content is content tailored to your target prospects through the use of artificial intelligence, data collection, and analysis. But how can brands optimize content for their users? Brands can engage with current and prospective customers by providing personalized messaging, links, and graphics to create a more distinct experience. Delivering the … Continued

Importance of Responsive Web Design

What is responsive design? Responsive web design is the practice of developing a website to automatically scale to the size of the screen of a user’s viewport or device. The user experience should remain consistent regardless of the device being used. Responsive design is all about ensuring that the user can easily navigate a website, … Continued

Holiday Marketing Tips for Shopify and BigCommerce

The holiday season is just around the corner, and digital marketing experts recommend beginning your holiday eCommerce differentiation stategy creation as early as June. If you are getting a late start, don’t worry: we’ve compiled seven, holiday, Shopify/BigCommerce methodologies that can be completed in time for the shopping frenzy. Our comprehensive guide to maximizing your BigCommerce/Shopify … Continued

Why Should I have Professional Maintenance for WordPress?

WordPress is an exceptional, custom-software content management system that dominates the digital marketplace. From eCommerce to portfolio websites, WordPress encompasses about 43% of all websites on the internet. We love to use WordPress, as it is a wonderful tool that brings developer functionalities and usability together to provide a flexible and easy-to-use website management platform. However, continuous software … Continued

What is Local SEO and Why is it Important?

If you run a business, large or small, you’ve probably been advised to focus on your local SEO. But why is local SEO so important? How can you properly leverage it to improve your conversions and bottom line? It’s crucial to understand the similarities and differences between local SEO and traditional SEO so that you … Continued

How To Differentiate in eCommerce

Understanding the ECommerce Landscape ECommerce is not just a trend; it’s a fundamental part of our daily lives. eCommerce has revolutionized the way we shop: from the convenience of ordering household essentials from major online retailers to finding unique, custom products from small businesses’ social media stores. The advent of smartphones and the impact of … Continued