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PROJECT OVERVIEW

SIMPLE ACTS. BIG IMPACT.

Recycle Rally is a branch of PepsiCo Inc. that focuses on environmental awareness and the importance of recycling and how it can impact our communities. They believe that bigger change starts with one bottle, with one person, with one action. The original PepsiCo website contained a resource library that was very outdated in terms of design and functionality. It was disorganized and hard to navigate in terms of user experience.

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RESEARCH & PLANNING

Recycle Rally needed a whole new resource library interface with a clean and effective filtering system that would allow their users to easily find educational resources and materials. In addition, they were also looking to rebrand the site in the near future and wanted to utilize a combination of their current branding and new branding colors so the entire site looks consistent while also giving the resource library a fresh and clean new look that differs from their current one.

SOLUTIONS

To help track how many people who visited a specific resource found them helpful, we added a like button to every resource. We also added icons to indicate the resource type and file size on the content cards so the user can see what type of document it is before they even click to view the resource. By also including an animated effect to the filtering section called isotope menu, we added a dynamic element that would intrigue users but also serve the purpose of allowing the user to see how their selections are filtering down, in real time.

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The outcome

The project has been well received by youngsters and educators alike. The new filtering capabilities and general disposition of resources made it much easier to use the content available on the site. We are now looking forward to expand the same level of UX improvements to other sections of the program.

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