Meet EightM, an M&A (Mergers and Acquisitions) company based in Germany, expanding to the U.S market, with a base of operations in Austin. When they needed a serious WordPress website reconstruction, Fahrenheit was delighted to take on the project. Digging deeper, we found that EightM’s website needed serious improvements in user experience, cohesive branding, and navigation.
Fahrenheit Marketing collaborated with EightM to ensure that their goals for their website were not only considered, but surpassed. We were able to deliver EightM with a fully-optimized, easily-maneuvered, and beautifully designed website.
- Web pages and design elements were incongruous
- Website navigation was confusing and illogical
- The company’s purpose was unclear
- There were a lack of CTAs as well as fundamental UX/UI principles
- Improve the User Interface and User Experience (UX/UI)
- Create visually appealing and on-brand pages
- Simplify content navigation
- Create cohesive branding throughout the website
RESEARCH & PLANNING
In order to understand EightM’s specific needs, Fahrenheit designers began with a thorough review of their existing site. We met with EightM’s team to fully comprehend their goals for this redesign and express which areas we thought could be improved. We then conducted competitive analyses and sketched out new wireframes while keeping the target audience/users in mind.
During the redevelopment, we introduced purposeful calls-to-action and designed a fresh user interface to successfully stand out against the competition. We simplified the content and navigation media into an easy-to-use, modular layout and made the services and offerings of EightM clear and apparent. Finishing this comprehensive redesign, cohesive web pages established a consistent brand experience throughout.
While this unique project certainly brought about challenges, our expert developers and designers rose to the occasion. We are proud to have been able to implement an intuitive layout, deliberate brand voice, beautiful design, and exceptional user experience. EightM’s website now emulates the professionalism, expertise, and usability that users have come to expect from a Fahrenheit, web development project.
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