Anderson Alexander suffered from a general lack of identity. A group of competent and well respected attorneys who had not been able to create a website separation between their national practice and the proverbial ambulance chasers.

The official Anderson Alexander typeface is Europa. We used this typeface throughout all Anderson Alexander collateral to create a consistent brand feel. Leveraging a variety of weights to create content hierarchy throughout our designs, we've managed to keep branding elements to a minimum while creating a solid, consistent brand experience.