Picking and using your brand colors shouldn’t be a game of “what’s my favorite color?” Instead, it should involve a little brand soul searching. Matching your brand mission, goals, and values to color choice and usage are essential to effective brand communication. The use of color in branding helps convey emotions and creates visual consistency … Continued
You are a CEO at a tech company in San Francisco and have to choose which product team to promote to senior level roles. Which would you choose? Product Team A: 14M downloads $20k in daily revenue $1.1M total net revenue Product Team B: 100M downloads $10M in daily revenue $160M in net revenue
I can rant on forever about why comics are great. The combination of visual elements and text call to me. Plus, I am a sucker for a great hero. Better yet, a great villain. In Scott Mcloud’s Understanding Comics, he defines comics as “Juxtaposed pictorial and other images in sequence, intended to convey information and/or … Continued
Information is the lifeblood of design. Without information, design is useless. Web users do not spend as much time focusing on fonts and colors as designers would like to believe. They want information. Fellow designers, I am with you; I die a little when good companies use inefficient typography. If design is not about about … Continued
Marketing is everywhere. From the time we wake up and enjoy our first cup of Folger’s coffee to the time we brush our teeth with Colgate Optic White toothpaste and hop into our Tempurpedic bed, we are delivered thousands of messages from thousands of brands. A brand sets a product or service apart from another … Continued
The longest lasting love affair is the romantic relationship between marketing and sales. These two peas in a pod rely heavily on each other for results. Marketing creates the channels for sales to obtain leads and conversions. Whereas sales communicates statistics back to marketing, letting them know the needs and wants of the consumers in … Continued
Ever wonder why it’s hard to market to the millennial generation? Discover some key insights from your very own millennial living, working, and breathing in the marketing industry. Give Me Stuff to Interact with! As a millennial, growing up in the generation of emerging technology, my attention span is short. Research shows that i am … Continued
We are living in a digital era, where methods of communication seem limitless and everything you need is quite literally at your fingertips. So, why is it that many businesses live in the age of darkness rather than embrace the efficiency that technology can bring to a company? Today’s post will uncover how to use … Continued
As a passionate marketer, I am always looking for new behavior insights through analytics, surveys or reading recent studies released by research companies or universities. My goal as a marketer is to create relationships and memorable experiences. As I sat down to ponder what will be an effective tool for me to use this year … Continued
When it comes to boosting leads and sales, your website is one of your best resources. There are numerous studies and statistics showing just how much your website influences your level of leads and sales. If you’re currently having trouble implementing new strategies, you’re in luck because there are numerous options available for your aid. … Continued