Groupon’s advertising failure should be a teachable moment for businesses because they highlight some important issues within advertising and culture.
Watching the news reports this morning, I thought of an interesting analogy between people who choose to drive in bad weather and sites that choose to use paid links.
Fahrenheit is introducing a new monthly marketing Q&A session featuring user questions about online marketing, SEO or any other relevant topics. If you have any questions you would like for us to answer, leave them in the comments below or … Continued
During yesterday’s Farsight 2011 discussion, the topic of content farming was discussed among representatives from Google, Bing and Blekko. The discussion centered around whether content generated in this manner should be considered spam and produced some interesting insights into how … Continued
At today’s Farsight 2011 conference, Google and Bing squared off as Google alleged that Bing was copying its results in order to improve the relevance of their own queries. In a heated discussion, Matt Cutts accused Bing of using their … Continued
In a recent video, Matt Cutts addressed a common “misconception” regarding domain registration that as a domain got closer to expiration, its ability to rank would suffer. The logic behind this belief was that in an effort to reduce web … Continued
Here are three tips we created based on our own experiences to help companies better manage their Twitter accounts. – Manage Your Following List One of the worst pieces of social media advice is that to build a following, you … Continued
Google announced they are testing algorithmic changes to limit the ranking ability of sites that produce low quality content. The change is primarily targeted to “content farms” but their change could end up affecting article providers depending on how and what they implement.
It’s the beginning of 2011 and many businesses now have blogs that have not been updated since the middle of December. For the new year, here are three post ideas to give your business blog a head start in 2011. … Continued
Austin can easily be described as one of the most entertaining, eccentric hot spots around. But when out-of-town friends and family come to visit, the mind goes blank – where can you take them to best show off your fair … Continued
Not in point of fact, of course, but The Social Network manages to give this contemporary plot the same evocative, disquieting and altogether empathetic human portrayal that you’d find in Euripides, Plato or Aristophanes. A slew of conscientious quandaries sets the edge-of-the-seat pace; when the lights finally come up, the audience blinks, breathless, like an ex seeing a change in Relationship Status.
With David Fincher behind the scenes, who can claim to be surprised? The director of Fight Club, Se7en and mid-production, world-renowned The Girl with the Dragon Tattoo, Fincher uses his immaculate timing in The Social Network not to cover up a hidden ending, but to highlight each character’s principles and resulting decisions. Fincher’s musical background makes itself known through the soundtrack’s intimate relationship with the plot, manipulating the audience’s emotions even further (you’ll understand when you fall headfirst into the canoe race scene).
The weekend’s passed. But don’t put up your Austin Film Festival pass just yet; some more gems are still making appearances across Austin. In fact, if you don’t have a badge, it may be easier to get a ticket one of the following evenings than it was the last three days. Take a look at these options for a bit of mid-week fun.
Tues. Oct. 26, 7pm
It’s hard to pull off a based-on-a-true-story movie without making audience members mumble excuses and leave the theater. These films easily become cheesy, boring or melodramatic. But this year’s selections, including 127 Hours and Conviction, seem to do justice to their real life counterparts. Danny Boyle’s 127 Hours details the 127 hours mountain climber Aron Ralston spent with his arm pinioned under a boulder in Utah. Starring James Franco, this is not a popcorn film. Unless your stomach’s hardy enough to ingest a bag of cotton candy then go on a roller coaster without revolting, pass on the concessions.
Wed. Oct. 27, 7pm
A ballet story starring Natalie Portman, Darren Aronofsky’s Black Swan is bound to be at the very least visually titillating, and at the most a stellar representation of a competitive industry’s inner workings. Add a sprinkle of moralistic surrealism and you’ve got a recipe for a bestseller. The physical plot takes place in a New York City ballet company, but the real progression occurs in up-and-coming dancer Nina’s mind. Nina (Natalie Portman) wants the lead role in the company’s next production, “Swan Lake,” but that role requires her to be both the White Swan, innocent and sweet, and the Black Swan, sensual and clever. As Nina competes with a new ballerina, she slowly envelopes more of the Black Swan’s characteristics in her attempt to fit the role.
Even if you’re not a reader, you want to attend the Texas Book Festival this weekend. If you are a reader, you absolutely must.
Created by First Lady Laura Bush in 1995, the Texas Book Festival draws about 40,000 visitors every year, according to their website. With a book signing tent, live music, author readings and panel discussion, all occurring right downtown, it’s no wonder. The website’s colossal listing of events makes it hard to decide which ones to choose over the others. Here are a few you should star on your calendar.
Austin City Limits: 35 Years in Photographs
Since 1979, Scott Nelson has been photographing the Austin City Limits television show. Going on 36 seasons, it’s currently the longest running rock-‘n’-roll music show in history. Seeing the greats pass before your eyes in still-frame is bound to be a showcase to remember. Be at the Paramount Theatre on Saturday, from 11:15 to 12pm.
Austin not only touts variety and eccentricity in music (its most famous specialty), but it’s also a worthwhile locale for savory cuisine. These dining options are musts for Austinites and tourists alike.