By now, you might have heard that CSS is a pretty big deal . Chances are your favorite site ditched tables in favor of Cascading Style Sheets years ago. In fact, without CSS, that website would be nothing but plain text, scattered images and ugly blue underlined links.
Since Google first announced and then implemented an algorithm change aimed at sites deemed to have low quality content, it’s become apparent that this is the most visible algorithm update in years. The goal of the update was to promote … Continued
I noticed something unsettling today after search for the phrase “dentist in San Antonio” Take a look at the following picture and you’ll see what I mean. The top result for this term is a “phone service company.” I decided … Continued
There’s a brand new saying in the SEO community and if it hasn’t been taken, Fahrenheit would like to trademark the following phrase … “you got farmed.”
Google announced that it has rolled out a new algorithm change directed at low quality content.
Google penalized Overstock.com for link building techniques that involved granting discounts for college students in exchange for discounts on merchandise.
In a new Google Webmaster video, Mat Cutts explains that the 100 link per page rule is no longer a suggested practice and sites with more than 100 links are able to be indexed just fine. However he cationed that sites should still pay close attention to links appearing on their pages.
Q: What technology has been obsolete for years yet companies are still charging (up to $3000) to use? A: Search Engine Submissions If I had a nickel for every faux SEO technology and service used to take advantage of business … Continued
One of the most difficult things for any marketing agency that focuses on SEO and SEM can be selling these services and showing their value to older generations
The newest way to report spam isn’t filling out a form on Google, its building a compelling story and pitching it to the media. I imagine that right now David Segal has hundreds of email in his inbox from frustrated SEO companies and PR professionals pitching him the newest JCPenney.
Google released a new extension for Chrome called “Personal Blocklist” allowing users to remove sites from their search results. For instance if you search for “lymphangioma” and want to remove the eHow article describing how to perform surgery on yourself, … Continued
On the heels of the recent manual penalty against J.C. Penny, Matt Cutts released a new Google Webmaster Help video that talks about both manual and algorithmic penalties and how Google treats each of them. Highlights: – Google has two … Continued
The latest high-profile Google penalty affects one of the largest retailers in the world as JCPenny.com was penalized for using link farms to boost its organic results.
What’s the country with the highest number of internet users? (Hint: the United States is second) Could it be Japan? They are a technology crazy country but they’re third overall. Could it be India? Mumbai is quickly turning into the … Continued
Smart phones are now outselling PCs according to fourth quarter shipping data. In the last three months of 2010, manufacturers shipped 100.9 million smart phones compared to 92.1 million computers. Smart phone shipments were up 87 percent year-over-year while PC … Continued
Groupon’s advertising failure should be a teachable moment for businesses because they highlight some important issues within advertising and culture.
Watching the news reports this morning, I thought of an interesting analogy between people who choose to drive in bad weather and sites that choose to use paid links.
Fahrenheit is introducing a new monthly marketing Q&A session featuring user questions about online marketing, SEO or any other relevant topics. If you have any questions you would like for us to answer, leave them in the comments below or … Continued