The Birth of a Brand
Being part of the birth of a new company is a particular joy for Fahrenheit Marketing. From logo design to crafting crucial messaging like mission and vision statements, a full marketing team informs the guidance we give our clients. When Holistic Planning, a financial firm with a full suite of services, was conceiving its company and launch, Fahrenheit was right there with them, well-equipped to bring the brand to life.
For Holistic Planning, our charge was to create a visual and rhetorical guide that defined a voice and style to their public-facing materials (most-notably their website) and can grow along with their business as they onboard new members who they want to assimilate into their culture. Most industries have a vernacular, and for some, using precise language is important. Holistic Planning needed our help as they not only learned these for themselves but prepared a document for their future.
How it Came to Be
When developing Holistic Planning’s branding guide our designers conducted thorough research on the businesses’ general nature, goals, unique selling points, asking clarifying questions, and collaborating with their compliance officers to create accurate rhetoric. We audited their written narratives as they assembled the content for the first iteration of their website, including their About Us story. Visiting with them in live meetings, we captured their voice and came to understand their clientele.
We found that Holistic seeks to liberate and equip their clients as they emerge from behind a “closed door” into a future full of financial possibility, uniting all the facets of a life fully lived.
This mission would become the foundation of our brand ideation.
See below how the ideas sketched on paper evolved into a striking emblem personifying this emergence as sharply as an arrow from a bowstring.
Language & Persona
For Holistic Planning, we were truly able to start at the beginning, taking an abstract idea–their motivation for starting a new company–and transform it into a unique logo, color palette, and written identity for their presence within a discriminating industry. The groundwork laid now will last Holistic Planning for many years.
This guide set standards for creating and utilizing visual elements in brand communications. It will keep Holistic Planning’s communications cohesive, high-quality, and deliberate in nature.
LET'S WORK TOGETHER
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