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Our Top 4 Tips to Optimize Your Company’s Digital Campaigns

Learn how to take your digital campaign to the next level by defining your target market, diving into social media marketing, and utilizing a remarketing campaign to win the hearts of potential customers.   Define Your Target Audience Through Creating a “Buyer’s Persona” Your loyal customers have similarities which can be condensed into a handful … Continued

The Ultimate Simple Guide to Mobile Micro-Moments

Written by Abby Riley Micro-moments are short bursts of mobile activity in which a smartphone user impulsively applies his mobile search engine to fulfill a need, question, or emotion. Learn the four main types and how to design your online platform to influence the consumer and optimize your brand’s mobile marketing. The average person checks … Continued

Top Digital Marketing Trends in 2019 to Better Personalize User Experience

Written by Abby Riley As we steadily approach the new decade, fresh forms of digital marketing have gained momentum. Consumers are prioritizing convenience and personalization in their brand experience, and are no longer interested in mass advertising. With unlimited information at one’s fingertips, they’re looking for the content that stands out amongst the crowd. Wanna … Continued

What Do Ad Blockers Mean for Businesses?

Online ad blockers concern many in the digital marketing industry, but how will the technology impact small businesses? Data estimates that one-third of internet users browse with an ad blocker enabled, and a new research report from Visual Objects sheds some light on who those users are. Visual Objects surveyed 500 people who use ad … Continued

Heavyweight Matchup! Organic Versus Sponsored Traffic

Get ready to rrruuummmbbbbllllleeee! In this corner, weighing in with a reported 100 billion dollars annual earnings, Google’s massive pay-per-click behemoth Sponsored Traffic. Facing off in this corner, comprising nearly 33% (per Net Marketshare), of all search engine traffic, with an admittedly superior click through rate and higher quality traffic, Organic SEO. Ding. Ding. Ding. … Continued

Fahrenheit Marketing is in the Clutch 1000!

  The Fahrenheit team is thrilled to announce that we’ve been included in the Clutch 1000 – a list of top B2B service providers with the highest ability to deliver for 2018! Clutch is a business to business ratings and reviews firm in Washington D.C., highlighting the leading service providers in a variety of areas … Continued