One of the most effective ways to reach out and engage with your target market is email marketing. Professionals, entrepreneurs, and even consumers use email. With that, it opens great opportunities for businesses to connect with their audience. Having email marketing could improve reach and visibility, resulting in more leads and engagements. Unlike other … Continued
It takes at least one full week for a team to build an HTML email template, while 319.6 billion emails are sent on a daily basis. When working in such volumes, it is natural to run out of ideas when it comes to designing your messages. Email designs are evolving at a faster rate after … Continued
In this digital age, it is important to implement SEO (Search Engine Optimization) strategies for your website. With SEO, it will not only help with increasing traffic to one’s website, but it can also lead to higher conversions. While SEO might sound simple, it isn’t as straightforward as it seems. With search engines like Google … Continued
These days, it’s all about mobile devices. While mobile devices’ core functionality is to make phone calls, we’ve been using them for a wide array of other reasons from scrolling through social media to watch videos and download apps. In fact, the average smartphone owner uses about 10 apps each day and 30 apps each … Continued
If you’re someone that owns a business, you’re likely aware that a website is one of your greatest assets. Not only will a well-designed website help to represent your brand accurately, but if it’s user-friendly, it’ll also speak to your customer’s needs and help with generating sales. Building a website that’s both functional and looks … Continued
Whether you’re just starting a new business or already have one that’s running, a website is an absolute must. Not only will a website help you in reaching the masses, but it can also save you a reasonable amount of time, effort, and energy. If you’ve got a proper website that’s up and running, your … Continued
In the pre-digital period, marketing mainly consisted of traditional media channels such as print, radio and television advertising. However, in this present day and age, the world as we know it has undergone a significant shift and marketing has now become digital marketing. While many companies try and handle digital marketing aspects on their own, … Continued
Fahrenheit Marketing is a company focusing on business growth through effective design, development, and marketing of award-winning web properties. The agency’s portfolio includes publicly traded, international accounts, as well as established local brands serving B2B and B2C verticals. Unlike the sea of faceless agencies with a bloated ego and an attitude to match, our clients … Continued
A lot of marketers think cold email is a lackluster strategy. The prevailing views cite single-digit open rates, nonexistent response rates, and a general feeling of uneasiness about the entire approach, like they might be spamming people. In this view, cold email is more likely to harm your brand than help it. But even 10 … Continued
Let’s suppose you’re leading a project for a new online retailer. They’ve tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: they did $250k in revenue last month, and the average customer spends $100 on their store. This is a good … Continued