It doesn’t matter what industry you’re in, copywriting is going to be key to your business success. Specifically, your digital copy (sales pages, homepage, blog posts, etc.). According to Pew Research, 81% of Americans go online on a daily basis, enabling businesses to expand out of their local markets. Your sales now hinge on … Continued
If you’re an animal lover in Central Texas, you’re likely familiar with Tomlinson’s Feed. Since 1946 Tomlinson’s has been operating locally in Austin, Texas, selling natural, healthy pet products. Operated by four generations of the Click family, Tomlinson’s aims to treat every customer like family with world-class service, and we set out to do the … Continued
This week, Clutch, the leading B2B ratings and reviews firm, released their rankings for the Top Creative & Design Companies in the United States. Fahrenheit Marketing is proud to have ranked #6 in Texas. “[Clutch is] the only organization in the industry who takes the time to speak with your actual customers. That’s pretty … Continued
James Webb Young was an American advertiser, professor, and author of the bestselling book, A Technique for Producing Ideas. Young believed that ideas could be churned out like a 1925 Ford Model T. He wrote, “… the production of ideas, too, runs on an assembly line; that in this production the mind follows an operative … Continued
Curious about how to remarket social media? Fahrenheit Marketing outlines the significance of remarketing, how it plays a role in paid social media campaigns, and what are the newest features on these platforms that could amplify your remarketing strategies. Keep reading to learn more! If you’re in the digital marketing realm, you’ve probably heard … Continued
Paid search vs. Paid social vs. SEO Wondering what the differences are between SEO, Paid Search, and Paid Social? Fahrenheit compares and contrasts the three digital marketing channels and provides tips on how to optimally apply them. Fahrenheit has compiled the answers so you can determine your winning strategy when contemplating Paid Search vs. SEO … Continued
Written by Abby Riley Investing in Search Engine Marketing, particularly traditional Paid Search, will put you above competitors, save you time and money, and provide you with the flexibility to target your ideal audience. Keep reading to learn the benefits and view our healthcare client case study to see the difference Paid Search can implement … Continued
Unsure how a content strategist can help with your brand’s campaign? Here are the top three reasons why a content strategist can boost your digital reputation and rise above your competitors inside and outside the interwebs. Your team can’t put their finger on it, but there’s something missing within your company’s website, advertisements, and blogs. … Continued
Written by Abby Riley Fahrenheit Marketing sheds light on the significance of modern data analytics and lays marketing approaches that will optimize data analytics to gain more insight from your digital marketing campaign. No longer are marketers depending solely on traditional data such as age, income, location, gender, and demographics to develop campaigns. In … Continued
Written by Abby Riley Our digital marketing team dishes out the 5 fundamental KPIs to monitor when measuring the performance of a digital ad campaign. Are you missing these KPIs on your company’s performance reports? ‘Key Performance Indicators (KPIs)’ expose the overall health of your digital campaign. As shown in the name, they indicate, through … Continued