Whether you’re just diving into the world of digital marketing and relations, or you’ve been growing your knowledge for quite some time now, it never hurts to brush up on some basics that play a large role in the world of search engine optimization that we know today. The big picture of SEO is broken … Continued
A slow-loading website isn’t just unpleasant to sit through, it can usually significantly harm your site traffic numbers and also your site ranking on search engines. After all, a speedy web page can increase user engagement and retention. A website can be slowed down by everything from large image sizes to outdated code, so here … Continued
If you open your personal email account in the morning and automatically delete those four emails from that store you purchased your daughter’s birthday gift at last week, you know what it’s like to be the victim of an email marketing campaign gone wrong. These companies, whether they are aware of it or not, are … Continued
What is Guest Blogging? Guest blogging is pretty much what it sounds like. It’s a guest post you’ve written on another blog. The key to guest blogging is to include a link back (called a backlink) to your website in the body text or author bio. Most importantly, guest blogging is a form of earned … Continued
How many times have you done a Google search for a product or service, clicked on the website’s link and left without navigating the website or checking out any of its links? What were the reasons you left? Maybe the website had an overload of advertisements and pop-ups, or maybe you just couldn’t figure out … Continued
About Pay-Per-Click PPC, also known as Pay-Per-Click, is an online advertising model. It works like this: a business will put up an ad on a website. Every time a reader clicks on the ad, the business will get charged a set fee. Essentially, the business is getting advertising exposure to, but is only paying for … Continued
Fresh, relevant content is crucial in the SEO world. Without new content on your website, you will inevitably fall in the PageRank score that Google uses for its top search results pages. This is partially why having a well-maintained company blog works for many businesses. However, make sure whoever is charged with the responsibility of … Continued
What is Responsive Design? Web pages that have responsive design elements can be re-sized (sometimes to fit on a tablet or phone) and will rearrange the integral parts of the webpage so they’ll still fit neatly on the screen. You can see that responsive design is much what it sounds like- the design elements will … Continued
When social media first started becoming a trend beyond eighth grade girls building their “top eight,” it still seemed as though it was just a way for individuals to communicate with loved ones. While that assumption proved true back in 2007, businesses have made an online presence so strong on social media platforms that it … Continued
Search engine optimization (SEO) works through an algorithm of factors that Google formulated, called PageRank, which ultimately affects your blog’s rank on the search engine’s results pages. Knowing which factors are considered most, and how they can positively (and negatively) affect your blog’s rank is critical to any SEO campaign. So, what are the factors? … Continued