If you spend time around people who own websites, you might have heard that Google refreshed its Penguin algorithm last week. In previous months, the popular search-related buzzword was “Panda.” These two terms often leave people who aren’t involved with search engines wondering why everyone spends so much time talking about black and white animals. … Continued
You’ve probably heard a lot about Pinterest over the last year, and rightfully so: 15 percent of adult Internet users in the United States have an account on the service. With that many active users, it’s time to start thinking about promoting your business on the network. If you’ve never used Pinterest before, you’ll need … Continued
If you’ve just made the decision to hire a marketing firm to help you grow your business, you’re probably wondering what the next steps are. There are a lot of choices out there for companies looking to hire a good marketing firm, so it’s important to ask yourself a few questions before you start your … Continued
You’ve probably heard, but we’re now in the content marketing age. Most people are convinced that creating good content on a regular basis is key to a successful Internet marketing strategy. But if you’re a business owner trying to add content marketing to your current strategy, you may be wondering who will create all of … Continued
Many doctors have websites that get loads of traffic, but their phones just aren’t ringing. Most of the time, this isn’t because they’re not good enough doctors or they’re getting the wrong kind of traffic to their site. Their phones aren’t ringing because their sites aren’t converting visitors into patients. Here are the three most … Continued
Most webmasters want their websites to convert better. Those conversions can come through form submissions, phone calls, white paper downloads or likes on Facebook. To achieve better conversion rates, some webmasters have turned to A/B testing, or running randomized experiments where visitors are shown two different versions of a website. The version with the higher … Continued
If you’ve decided you want to take the leap and write the content for your website or start a blog, you may be wondering where to start. You’ve probably figured out already that writing for the Web is different from writing for print, and now you want to know the basics. Reading a good book … Continued
5. “Do I Need to Gather Any Visual Materials Before Starting My Redesign?” Your new website will probably need images or videos to tell the story of your organization. Oftentimes, web design projects get bogged down when an organization realizes half-way through that they haven’t taken staff photos since the 1990’s. Even if frosted tips … Continued
What makes Fahrenheit Marketing stand out from other online marketing agencies is our talented team. Each employee has a diverse background and uses their experiences to help our clients convert clicks into customers — such as one of our content developers, Esther Bednar, who is next up in our Fahrenheit Employee Profile series. Where are … Continued
Many of our clients are dentists, and over the years we have discovered what is vital for our dental clients’ websites to increase their conversions. To help you learn from our experience, here are four important factors to have on your dental website to increase conversions: Post a picture of the dentist on the front … Continued