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How UX/UI Design Affects Digital Marketing

User Experience (UX) and User Interface (UI) design are not just buzzwords in the digital marketing realm; they are pivotal elements that define the success of digital products, from websites to mobile apps. These disciplines, mastered by skilled UX and UI designers, play a critical role in shaping user interactions, enhancing customer experiences, and ultimately … Continued

Exciting Additions to Offline Order Importer App

In the ever-evolving landscape of eCommerce, managing orders efficiently is a crucial task that can make or break your business’s success. For eCommerce managers, the handling of customer-supplied lists for bulk orders has always been a challenge. From human error to time-consuming transcription, the process highlighted a need for software that communicated between applications. That’s … Continued

Take These Steps to Avoid Job Scams

Fahrenheit Marketing recently learned of a scam that has individuals posing as our company and offering interviews to individuals.  During this process they are using our address, our logo and our job description to lure people into providing sensitive and private information to them.  Fahrenheit Marketing will never do this.  Given the calls and emails … Continued

Top 2023 Branding Trends

When it comes to gaining loyal customers, branding is everything. Successfully communicating your products and services, while embodying your brand identity can be more difficult than it seems.  Whether you are building a brand from scratch, or looking to revitalize your current branding strategy, here are our top branding trends to keep in mind in … Continued

Pros and Cons of Low Code Development

As its name suggests, low-code development is a process of developing software or web applications requiring little-to-no coding knowledge. This practice is often carried out through low-code development platforms, typically cloud-based. With these platforms, users do very little manual coding but, instead, use intuitive interfaces with visual representations and drag-and-drop functions to create their products. … Continued

6 Reasons Personalized Content Boosts Your Brand

What is Personalized Content? Personalized content is content tailored to your target prospects through the use of artificial intelligence, data collection, and analysis. But how can brands optimize content for their users? Brands can engage with current and prospective customers by providing personalized messaging, links, and graphics to create a more distinct experience. Delivering the … Continued

Holiday Marketing Tips for Shopify and BigCommerce

The holiday season is just around the corner, and digital marketing experts recommend beginning your holiday eCommerce differentiation stategy creation as early as June. If you are getting a late start, don’t worry: we’ve compiled seven, holiday, Shopify/BigCommerce methodologies that can be completed in time for the shopping frenzy. Our comprehensive guide to maximizing your BigCommerce/Shopify … Continued

Samsung to Debut Just-for-Kids Tablet

We’ve all seen it: parents handing off their smartphone or tablet to the kids for a fast, easy distraction. While there is nothing wrong with children using technology (after all, there are plenty of educational applications for a variety of ages), the drawback tends to be the fact that such an expensive piece of technology … Continued

Fahrenheit Employee Profile: Esther Bednar

What makes Fahrenheit Marketing stand out from other online marketing agencies is our talented team. Each employee has a diverse background and uses their experiences to help our clients convert clicks into customers — such as one of our content developers, Esther Bednar, who is next up in our Fahrenheit Employee Profile series. Where are … Continued

Fahrenheit Employee Profile: Sherri Phengchard

Next up in our Fahrenheit employee profile series is one of our creative content developers, Sherri. She spends her days developing strong content for our clients that keeps them up in the SERPs while converting clicks into customers. Learn how her love for writing and all things Thai keeps her busy at home, too. Where … Continued