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How can I customize my Shopify Store?

Shopify hosts over 1.58 million websites all over the world a majority of which are independent businesses run by entrepreneurs and small teams. Shopify has had the power to revolutionize small businesses for the better. However, for some businesses, its standard features can fall short, especially when you want to set your brand apart. The … Continued

Boost PPC Results with Google Analytics

As the most popular website-statistics and data-trafficking tool in the world, Google Analytics 4 (GA4) is used by over 28 million websites. If you aren’t leveraging this ROI-boosting tool, chances are: your closest competitors are.  Google Analytics brings functional features and benefits to a wide variety of users. From marketers to business owners, GA4 puts … Continued

Optimize Your BigCommerce Checkout for Success

The checkout process on your eCommerce site presents a pivotal moment where casual browsing morphs into committed buying. The checkout is where consumers affirm their purchasing intent. For digital entrepreneurs, the checkout process optimization of their online stores is essential to increasing conversions and achieving customer satisfaction. Here are some innovative strategies to revamp the … Continued

Strategic Corporate Gifting Ideas

It’s impossible to forget the excitement of opening that present. You think you know what’s inside; you’ve made no secret that you wanted it over the last few months. But still, whatever it is remains patiently hidden behind the neatly folded paper. Whether you like unwrapping your presents in a frenzy of tearing paper or … Continued

How To Sell Corporate Gifts to Companies

The corporate gifting industry generated over 200 billion dollars in 2022. If you operate an eCommerce company that sells products suitable for corporate gifting, overlooking this lucrative channel could lead to missed profit opportunities. Q3 is the time to brainstorm and implement a B2B corporate gift-selling strategy. Who Makes Corporate Gifting Decisions? Before engaging in … Continued

7 Tips for BigCommerce Marketing

Millions of businesses leverage BigCommerce’s comprehensive suite of capabilities to create and manage their online stores, and for good reason: it is a robust platform with a wide knowledge base and plenty of ways to upgrade. Once you have your store optimized, you’ll want to get in front of customers using marketing tools. Many BigCommerce … Continued

6 Methods to Market Your Shopify Store

Whether you are an established eCommerce company or you’ve just created your first Shopify storefront, gaining and retaining customers is key to growing and maintaining your business. Incorporate these six proven methods into your Shopify marketing strategy to gain new customers, boost conversion rates, and drive revenue. 1. Grow Sales with google Shopping Ads A … Continued

6 Benefits of Custom BigCommerce Themes

Business owners will spend countless hours attempting to customize their eCommerce website with underwhelming results. That energy could be put into marketing, R&D, continuing education, or customer service. Knowing one’s strengths and when to seek the guidance of experts is a quality that great leaders possess. BigCommerce is a fully-hosted, SaaS, eCommerce platform enabling users … Continued

How To Integrate Shopify & GA4

GA4 is sunsetting Universal Analytics on July 1, 2023. While this may have seemed light years away when it was announced in October of 2020, mandatory migration is nearly here. If you leverage Shopify for your eCommerce storefront, it’s essential to ensure you’ve integrated GA4 to maintain proper data tracking when the switch happens. We’ve … Continued

BigCommerce vs. Shopify

BigCommerce and Shopify are some of the hottest eCommerce platforms on the market. Millions of businesses leverage both platforms’ comprehensive suite of capabilities to create and manage their online stores. ECommerce is here to stay, and it’s crucial to understand the importance of eCommerce platforms for driving brand growth, online. When comparing BigCommerce and Shopify, … Continued