ROI is the abbreviation of “Return On Investment” and is the ratio of net profit to the cost of investment. Obviously, a high ROI means the gains of investment compared to its cost is acceptable. It is a measure that is used to assess the performance of an investment or to compare different investments’ efficiency. … Continued
In July of 2005, 19-year old Pete Cashmore set up a simple WordPress site and began writing about digital media. It was a personal interest of his in which he wasn’t sure there was an audience. The blog evolved into “a global, multi-platform media and entertainment company” and sold for $50 million in 2017. … Continued
One of the most beneficial aspects to working with a full-scale marketing agency like Fahrenheit (shameless plug ;-)) is that you get access to professional designers, developers, strategists, content writers and more to help with anything from your website design and development to branding exercises. Today, we wanted to give you a little peek … Continued
Let’s take a moment to think a dream employee for your marketing department. What character traits would they embody? What skills would they bring to the table? What sort of agreements would you have? We’d imagine that they would thrive in the following three areas: Expertise First and foremost, they’d have a deep expertise in … Continued
It doesn’t matter what industry you’re in, copywriting is going to be key to your business success. Specifically, your digital copy (sales pages, homepage, blog posts, etc.). According to Pew Research, 81% of Americans go online on a daily basis, enabling businesses to expand out of their local markets. Your sales now hinge on … Continued
If you’re an animal lover in Central Texas, you’re likely familiar with Tomlinson’s Feed. Since 1946 Tomlinson’s has been operating locally in Austin, Texas, selling natural, healthy pet products. Operated by four generations of the Click family, Tomlinson’s aims to treat every customer like family with world-class service, and we set out to do the … Continued
This week, Clutch, the leading B2B ratings and reviews firm, released their rankings for the Top Creative & Design Companies in the United States. Fahrenheit Marketing is proud to have ranked #6 in Texas. “[Clutch is] the only organization in the industry who takes the time to speak with your actual customers. That’s pretty … Continued
James Webb Young was an American advertiser, professor, and author of the bestselling book, A Technique for Producing Ideas. Young believed that ideas could be churned out like a 1925 Ford Model T. He wrote, “… the production of ideas, too, runs on an assembly line; that in this production the mind follows an operative … Continued
Curious about how to remarket social media? Fahrenheit Marketing outlines the significance of remarketing, how it plays a role in paid social media campaigns, and what are the newest features on these platforms that could amplify your remarketing strategies. Keep reading to learn more! If you’re in the digital marketing realm, you’ve probably heard … Continued
Paid search vs. Paid social vs. SEO Wondering what the differences are between SEO, Paid Search, and Paid Social? Fahrenheit compares and contrasts the three digital marketing channels and provides tips on how to optimally apply them. Fahrenheit has compiled the answers so you can determine your winning strategy when contemplating Paid Search vs. SEO … Continued