In the pre-digital period, marketing mainly consisted of traditional media channels such as print, radio and television advertising. However, in this present day and age, the world as we know it has undergone a significant shift and marketing has now become digital marketing. While many companies try and handle digital marketing aspects on their own, … Continued
Fahrenheit Marketing is a company focusing on business growth through effective design, development, and marketing of award-winning web properties. The agency’s portfolio includes publicly traded, international accounts, as well as established local brands serving B2B and B2C verticals. Unlike the sea of faceless agencies with a bloated ego and an attitude to match, our clients … Continued
A lot of marketers think cold email is a lackluster strategy. The prevailing views cite single-digit open rates, nonexistent response rates, and a general feeling of uneasiness about the entire approach, like they might be spamming people. In this view, cold email is more likely to harm your brand than help it. But even 10 … Continued
Let’s suppose you’re leading a project for a new online retailer. They’ve tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: they did $250k in revenue last month, and the average customer spends $100 on their store. This is a good … Continued
Have a dropshipping business you want to grow big? Getting into 2020, we have just the right options to help you get that gig going in no time. In the past couple of years, eCommerce platforms have grown bigger than ever. What is an eCommerce Platform? An eCommerce platform offers an intuitive space for businesses … Continued
At the start of a new decade, the third one of this century, there is no longer any need to reiterate why a website is needed. The cyberspace is all around us, and our website is our calling card. For business, for an online store, for a blog, you need a website. Even individuals need … Continued
ROI is the abbreviation of “Return On Investment” and is the ratio of net profit to the cost of investment. Obviously, a high ROI means the gains of investment compared to its cost is acceptable. It is a measure that is used to assess the performance of an investment or to compare different investments’ efficiency. … Continued
In July of 2005, 19-year old Pete Cashmore set up a simple WordPress site and began writing about digital media. It was a personal interest of his in which he wasn’t sure there was an audience. The blog evolved into “a global, multi-platform media and entertainment company” and sold for $50 million in 2017. … Continued
One of the most beneficial aspects to working with a full-scale marketing agency like Fahrenheit (shameless plug ;-)) is that you get access to professional designers, developers, strategists, content writers and more to help with anything from your website design and development to branding exercises. Today, we wanted to give you a little peek … Continued
Let’s take a moment to think a dream employee for your marketing department. What character traits would they embody? What skills would they bring to the table? What sort of agreements would you have? We’d imagine that they would thrive in the following three areas: Expertise First and foremost, they’d have a deep expertise in … Continued